Director of Digital Marketing & AI Innovation

• Dual-brand digital ownership

  Directs digital strategy and execution across a B2B manufacturer and its direct-to-consumer sister brand, covering paid media, organic social, email, ecommerce, SEO, analytics, and content operations.

• Operational data, made usable

  Cleaned and operationalized roughly five years of retailer and business data through structured surveys, automation, and centralized data hubs — replacing scattered records with a system the business can query and act on.

• Internal tooling built in-house

  Designs and ships AI-enabled operational tools: reporting dashboards, content systems, annual-review workflows, retailer data hubs, and project-management infrastructure built in Lovable and connected platforms.

• Ecommerce modernization

  Leads Miva-to-Shopify migration planning and platform integrations, and has rebuilt or directed website and custom jewelry-builder experiences.

• Measurement leaders trust

  Rebuilt conversion tracking and reporting where data integrity had broken down, diagnosing root causes and standing up systems that hold up to strategic decision-making.

• Remote team leadership

  Nine years leading distributed teams — strategy, workflows, approvals, budgets, campaign calendars, reporting cadence, and clear next-step recommendations for executives.

1. March 2026 — Present

   Director of Digital Marketing & AI Innovation

   Rembrandt Charms · B2B Rembrandt Charms · B2C Precious Charms · Buffalo, NY (Remote)

   Promoted into a director role owning digital marketing, AI innovation, and digital transformation across both brands.

   • Owns paid media, organic social, email, ecommerce, SEO, analytics, conversion tracking, content operations, and digital customer experience strategy across B2B and B2C brands.
   • Builds AI-enabled operational tools — reporting dashboards, content systems, annual-review workflows, retailer data hubs, and project-management infrastructure — using Lovable and connected platforms.
   • Cleaned and operationalized approximately five years of retailer and business data through surveys, automation, and centralized data hubs.
   • Rebuilt or directed website and custom jewelry-builder experiences.
   • Leads ecommerce modernization, including Miva-to-Shopify migration planning and platform integrations.
   • Directs strategy, workflows, team coordination, approvals, budgets, campaign calendars, reporting, and executive next-step recommendations.

2. Present

   Founder & AI Product Builder

   Tutor Academy · Buffalo, NY (Remote)

   Founded and operates an interconnected portfolio of AI-powered learning products, owning strategy, build, launch, monetization, and operations.

   • Created nine interconnected AI-powered learning products plus The Tutor hub, each with its own brand system, mobile UX, and content engine.
   • Owns product strategy, monetization, analytics, universal authentication, App Store readiness, and portfolio operations.
   • Designed centralized management, automated audits, test-user QA, publishing workflows, SEO/AEO content systems, and social automation.
   • Directs the full lifecycle: problem and concept, requirements, prompt architecture, UX, build iteration, testing, launch, monetization, and optimization.

3. October 2023 — July 2025

   Head of Digital Marketing

   Ascend Digital Agency · New York

   • Developed and executed Google Ads and Microsoft Ads campaigns across 35+ accounts, optimizing performance and spend efficiency.
   • Analyzed performance in Google Analytics to drive strategic adjustments and reporting.
   • Aligned digital advertising strategy with broader marketing objectives and brand messaging.

   Selected achievements

   • Rebuilt the conversion tracking process end to end — diagnosed the root causes of tracking failures, corrected reporting discrepancies, and implemented a measurement system leaders could rely on.
   • Identified competitor terms as a primary source of wasted spend and unqualified leads, then built a custom script that automatically negates competitor and irrelevant terms based on a scoring system.

4. July 2022 — September 2023

   Manager of Digital Marketing

   Digital Hyve · New York

   • Led and mentored a marketing team of 8, increasing output by 30% and team satisfaction by 60%.
   • Managed a $4M+ marketing budget, optimizing allocation across platforms.
   • Led multi-platform paid media across Google, Facebook, Instagram, and TikTok.
   • Used Google Data Studio and Datorama to measure and refine campaign performance.

   Selected achievements

   • Built and executed the strategic marketing plan for Excellus Blue Cross Blue Shield, driving a 45% revenue increase within one quarter.
   • Improved team efficiency through automation — scripts, Google Rules, budget optimizations, and offline editors.

5. June 2021 — June 2022

   Digital Marketing Manager

   FARM · Buffalo, NY

   • Led client engagements across tech, finance, and automotive, consulting on website architecture, content strategy, and social campaigns.
   • Ran advanced SEM testing and data analysis across Google Ads and Microsoft Ads.
   • Managed end-to-end email marketing — creation, deployment, and segmentation — in Mailchimp, Salesforce, and Litmus.

   Selected achievements

   • Rebuilt the agency's digital practice, hiring a new digital team and increasing digital marketing performance by 200% within six months for a traditionally offline agency.
   • Developed automated data reporting systems that improved reporting speed and accuracy for internal teams and clients.

6. July 2018 — November 2021

   Director of Community and Business Development

   braidbabes · Buffalo, NY

   • Helped scale a mobile hair braiding business from Western New York into Tennessee and North Carolina.
   • Built local partnerships and social campaigns supporting events averaging 50 attendees.
   • Led and coordinated a team of 30 braiders for high-profile events.

   Selected achievements

   • Negotiated long-term brand partnerships and revenue-generating contracts with the Buffalo Bills and Buffalo Sabres.
   • Drove a consistent 30% monthly revenue increase over four months.

7. August 2020 — June 2021

   Senior Advisory Lead & Account Manager

   StandOut Advertising · Buffalo, NY

   • Built paid and organic social strategy for New York State's leading mortgage banker under strict regulatory compliance.
   • Managed and moderated 50+ corporate Facebook pages, implementing systems for handling online feedback.
   • Directed social and paid search campaigns from development through execution for a diverse client base.

8. October 2016 — July 2020

   Account Manager, Market Lead — Upstate New York

   Inspira Marketing Group (on behalf of Diageo) · Buffalo, NY

   • Managed brand presence for 40+ food and beverage accounts including Ketel One, Crown Royal, Don Julio, Johnnie Walker, and Smirnoff.
   • Led an 11-member sales team driving lead generation and market expansion for premium spirits brands.
   • Designed and executed field marketing campaigns and brand activations with client stakeholders.

   Selected achievements

   • Increased consumer awareness 43% across managed accounts in the first two years.
   • Grew five business social channels from 0 to 5,500 followers in one year.
   • Led the Purple Bag Project, distributing 500+ supply bags to active overseas veterans.
   • Achieved a 53% increase in market visibility for Don Julio in year three.

An interconnected portfolio of AI-powered learning products, each with its own brand system, content engine, and mobile experience — connected by a shared hub, universal authentication, and centralized portfolio operations.

Built AI-native: no-code and AI-assisted product development in Lovable, backed by real infrastructure for auth, payments, analytics, media generation, and automation. This is product leadership and systems design, not traditional software engineering.

• The Tutor

  Portfolio hub and shared entry point

• Astro Tutor

  Astrology learning

• Tarot Tutor

  Tarot learning

• Kitchen Tutor

  Cooking and kitchen skills

• Technology Tutor

  Practical technology literacy

• Fitness Tutor

  Training and movement

• Nutrition Tutor

  Nutrition fundamentals

• Fantasy Tutor

  Fantasy sports strategy

• Trend Tutor

  Trend and culture analysis

• Bachelor of Arts — Psychology, Sociology & English

  Canisius College, Buffalo, NY · 2015

• Google Data Analytics Certified

  Google

• Google Ads Certified

  Google

• Facebook Ads Certified

  Meta

• Certified Fitness Trainer

• Yoga Instructor

• Hypnotherapy / NLP Specialist

Open to Director and Head of AI Innovation, AI Transformation, Digital Innovation, Marketing Technology, and AI Product Strategy roles.

Buffalo, New York · migliorc@gmail.com · 716-697-6485